Addiction Marketing: American Addiction Centers

Premier Addiction Institute in the Country

Location

Nationwide

Categories

Addiction, Mental Health

Case Study:

Addiction Marketing for Addiction Centers of America

American Addiction Centers: Premier Addiction Institute in the Country

A national leading rehab facilities operator sought our help in re-energizing their marketing. A fresh approach for addiction marketing was needed to convey an empathetic energizing message to prospective patients about them. The challenge was significant in the light of significant competition and strict regulations around marketing for addiction patients.

Strategy of Addiction Marketing: American Addiction Centers

A Fresh Approach

A fresh approach was adopted in reaching patients where they are. Empathetic messaging was key to reach those patient populations and a lot of work was put in to change the messaging for the website, social media and other outlets to reflect the fresh approach.

Omni-Channel Marketing

Multiples avenues of marketing were deployed, both online and offline to reach the patients where they are.

Compassion: Key to These Patients

Worked with the team to develop a “protocol of compassion”. Revised every touch point of the patient journey to ensure our messaging was compassionate and kind.

Results

Hard work paid off and patient volume increased significantly in the 12 months since we started the work. Better, more compassionate marketing significantly changed the perception of the centers for patients and made them more popular. Their social media following also increased as a result. They have since added 4 more centers to the foray.