Marketing a Podiatry Practice in New York City

Dr. Joanna Ayoub, your NYC Foot and Ankle Surgeon

Location

New York, NY

Categories

Medical Specialties

Case Study: Marketing a Podiatry Practice located in New York City

Dr. Joanna Ayoub: Podiatrist in Midtown Manhattan Foot Doctor

In the heart of New York City there is a distinguished podiatry practice renowned for its expertise in highly specialized minimally invasive procedures. Despite its exceptional specialization, this practice faced a significant challenge in establishing a digital presence. In the vast digital landscape, the practice was virtually invisible, making it important to bring it to the forefront for patients seeking specialized podiatric care.

Our challenge encompassed not only increasing the practice’s awareness but also enhancing its digital presence, securing a higher ranking, and ensuring it stands out in the competitive field of podiatry. Our goal is to spotlight the practice’s unique and highly specialized service offerings, making it easily discoverable for those in search of exceptional podiatric expertise.

Strategy of Marketing a Podiatry Practice:

Identify Preferred Procedures

Identify the procedures that interest her and build a practice around them for max. satisfaction.

Market Research

Identify and understand the demand and competition for each of those procedures identified.

Targeted Marketing

Deploy Website, SEO, Digital Advertising, Reputation play to target patients seeking those procedures, learn and optimize campaigns as well as website for better results.

Results

A few months of labor has resulted in a thriving practice for Dr. Joanna Ayoub in terms of number of patients. A practice that is well respected by patients as it provides above and beyond care as compared to the peers. We continue to expand our marketing to cover additional procedures and attract a wider patient base.